How The Immigration People Scaled 2.5x in Inbound Revenue
The immigration people
The Immigration People is one of Singapore’s most recognised immigration agencies — multi-award winning, featured in The Straits Times, CNA, and Vulcan Post, and the first private immigration firm to openly share application knowledge and client success stories on YouTube.
They didn’t need credibility built from scratch. They needed it scaled.
Client:
The Immigration People
Services:
SEO
Conversion Optimisation
LinkedIn Marketing
The Challenge
The foundations were strong — referrals, active SEO, an engaged audience, and a brand people trusted. The gaps were specific.
LinkedIn was underleveraged. SEO had traction but room to grow. Paid media was running in parallel with organic efforts without tight coordination. And as they looked to expand into the Chinese market, they needed every channel pulling in the same direction.
Our Approach
We came in to sharpen and integrate what was already working.
SEO was pushed further through technical optimisation, high-intent landing pages, content development. A backlinking strategy with adjacent industries to expand domain authority beyond core immigration terms.
A lead generation funnel was built, converting organic traffic into trackable inbound leads. LinkedIn was restructured around trust and authority, aligned with the brand’s transparency positioning.
The Outcome
Inbound marketing was one part of a broader growth engine — working alongside referrals, a strong team, and paid media. The results below reflect what integrated digital strategy contributed.
+60% Organic traffic growth in 8 months
Driven by technical SEO, content development, and targeted landing pages
+20% Increase in inbound leads
30–40+ monthly qualified leads following the introduction of CRM and lead magnet.
+15% increase in closed deals influenced by YouTube
Educational and testimonial content that built trust with warm prospects.
The Immigration People didn't need a rebrand or a rebuild. They needed integration: every channel sharpened and aligned to work as one system. The growth came from knowing which levers to push, in which order, and how hard.
The Outcome
First-page Google rankings
Achieved for competitive industry keywords, significantly boosting search visibility in the Singapore market.
40% increase in organic traffic
Within the first four months of launch, driven by improved site architecture, targeted keywords, and optimised content.
+25% increase in enquiries beyond Southeast Asia
Laminar began receiving inbound interest from international markets, with a significant portion of new contacts citing Google as how they found the business.
Gallery
Testimonial
“They crafted a beautifully designed website that not only looks fantastic but also functions smoothly, providing an excellent user experience. Their expertise and dedication truly made a difference.”
- Rizal Hakim
Owner, Tree Cutting Sdn Bhd
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