Helping Refloworx Establish a Search-Ready Digital Presence in the Australian Market
Refloworx Australian
Refloworx is an Australian supplier of pipeline equipment, industrial valves, and demountable flood solutions, serving engineers, contractors, and facility managers across commercial and industrial sectors. Coming from an established international background in the pipeline industry, they needed a local digital presence that matched the credibility and technical depth their clients expect.
Client:
Refloworx
Services:
Website Design
SEO
Conversion Optimisation
The Challenge
Refloworx needed a website built for a technically demanding audience in a new market.
The product range was extensive, the specifications detailed, and the buyers — engineers and procurement leads — unforgiving of sites that are slow, unclear, or hard to navigate. The site needed to communicate technical accuracy, perform across all devices, and rank for competitive industry terms in the Australian market from launch.
Our Approach
We designed the site around the buyer’s decision-making process — not just the product catalogue.
Navigation was structured around clear product categories so engineers and contractors could find what they needed without friction.
Content was written to balance technical precision with accessibility, speaking to both specialist and commercial audiences. A mobile-first build with image compression, lazy loading, and code optimisation ensured performance held up across an image-heavy product range.
SEO was built in from the start — targeting terms like “pipeline equipment Australia” and “valve supplier Australia” — to drive early search visibility in a competitive market.
The Outcome
First-page Google rankings
Achieved for competitive Australian market keywords including "pipeline equipment Australia" and "valve supplier Australia."
35% increase in organic traffic
Within the first four months of launch, driven by improved site architecture, targeted keyword strategy, and optimised content.
+66% improvement in user engagement
Faster load times, cleaner navigation, and a mobile-optimised experience reduced bounce rates and kept technically minded buyers on the site longer.
The Outcome
First-page Google rankings
Achieved for competitive industry keywords, significantly boosting search visibility in the Singapore market.
40% increase in organic traffic
Within the first four months of launch, driven by improved site architecture, targeted keywords, and optimised content.
+25% increase in enquiries beyond Southeast Asia
Laminar began receiving inbound interest from international markets, with a significant portion of new contacts citing Google as how they found the business.
Gallery
Testimonial
“Ten-GB delivered exactly what we needed for our Australian market entry — a technically credible website that ranks well and generates the right kind of enquiries. The team understood our industry and translated that into a site our clients trust.”
- XX
Partner, Refloworx
Entering a New Market and Need a Technical Website That Performs?
We build search-ready websites for industrial and engineering businesses that need to establish credibility fast.