How Laminar Singapore Turned an Underperforming Website Into a Global Enquiry Engine
Laminar Singapore
Laminar Singapore is a leading provider of pipeline equipment, industrial valves, and flood protection solutions. Already working with major clients, they were at a stage of growth where their digital presence needed to match the calibre of their work — and start pulling its weight in generating new business.
Client:
Laminar Singapore
Services:
Website Design,
SEO,
Conversion Optimisation
The Challenge
Laminar Singapore had the clients and the credentials. What they didn’t have was a website generating enquiries at the level their business demanded.
SEO foundations had already been laid, but the site wasn’t converting the traffic it received. With over 100 product pages spanning a highly technical range, the navigation was complex, the content wasn’t optimised for search intent, and mobile performance was holding back engagement.
They needed both a rebuilt website and a full SEO strategy to make it work.
Our Approach
We came in with a full-service engagement — website redesign and SEO — treating both as one connected system.
The site was rebuilt with a mobile-first approach, a restructured mega menu, and clear product categorisation across 100+ pages so buyers could navigate directly to what they needed. Image-heavy pages were optimised for speed through compression, lazy loading, and code minification.
On the SEO side, we conducted a full audit and cleanup, restructured the keyword framework, and rewrote content across key pages to balance technical accuracy with search visibility — targeting terms like “pipeline equipment Singapore,” “valve supplier Singapore,” and “demountable flood barriers.”
The Outcome
First-page Google rankings
Achieved for competitive industry keywords, significantly boosting search visibility in the Singapore market.
40% increase in organic traffic
Within the first four months of launch, driven by improved site architecture, targeted keywords, and optimised content.
+25% increase in enquiries beyond Southeast Asia
Laminar began receiving inbound interest from international markets, with a significant portion of new contacts citing Google as how they found the business.
The Outcome
First-page Google rankings
Achieved for competitive industry keywords, significantly boosting search visibility in the Singapore market.
40% increase in organic traffic
Within the first four months of launch, driven by improved site architecture, targeted keywords, and optimised content.
+25% increase in enquiries beyond Southeast Asia
Laminar began receiving inbound interest from international markets, with a significant portion of new contacts citing Google as how they found the business.
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Testimonial
“They took on the challenge of developing a comprehensive website with over 100 pages and delivered a product that exceeded our expectations in every way. I highly recommend Ten-GB to any business looking to elevate their online presence and drive tangible results.”