How SOG design Took Their Digital Presence Global
SOG design
SOG design is a global architecture and masterplanning studio with offices in Singapore, Barcelona, Vietnam, and Dubai. Five years into their Singapore office, they had a strong reputation and a pipeline built almost entirely on referrals.
The work was world-class. The digital presence wasn’t reflecting it.
Client:
SOG design
Services:
SEO
LinkedIn Marketing
The Challenge
SOG design was growing — but on referrals alone, growth has a ceiling.
Expanding across SEA, APAC, and MENA required effective digital channels to build relationships in new markets.
Their website lacked SEO structure and high-value keywords, and the project portfolio did not appeal to key decision-makers. The primary challenge was to establish a strong digital foundation for independent growth.
Our Approach
We restructured the WordPress site, built a keyword strategy around high-value terms in core markets, and introduced a project portfolio template balancing storytelling with search performance — ensuring projects like ’27 Summit’, ‘Bagmane Argon’, and ‘Starfish’ were findable by the right audiences.
Thought leadership articles built topical authority in target markets. On LinkedIn, a structured content strategy moved the channel from passive presence to an active BD support tool.
The Outcome
In architecture, digital rarely closes deals — relationships and reputation do. What it can do is make it easier to start those conversations.
+80% website traffic growth in six month
With SEO restructuring and portfolio optimisation.
+286% increase in LinkedIn presence
Achieved organically, keeping SOG design visible between BD conversations.
+25% increase in new business
After a stronger marketing system, supporting the BD team
Marketing doesn't close deals in professional services — people do. What it can do is ensure the right people find you, trust what they see, and arrive at the conversation already convinced. In this engagement, we built the digital foundation that finally allowed a world-class BD team to work with a presence that matched their ambitions.
The Outcome
First-page Google rankings
Achieved for competitive industry keywords, significantly boosting search visibility in the Singapore market.
40% increase in organic traffic
Within the first four months of launch, driven by improved site architecture, targeted keywords, and optimised content.
+25% increase in enquiries beyond Southeast Asia
Laminar began receiving inbound interest from international markets, with a significant portion of new contacts citing Google as how they found the business.
Gallery
Testimonial
“They crafted a beautifully designed website that not only looks fantastic but also functions smoothly, providing an excellent user experience. Their expertise and dedication truly made a difference.”
- Rizal Hakim
Owner, Tree Cutting Sdn Bhd
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