How Tree Cutting Sdn Bhd Turned an Outdated Website Into a Lead Generation Tool
Tree Cutting
Tree Cutting Sdn Bhd is a professional tree cutting and maintenance service provider in Malaysia, offering a wide range of services from tree pruning and removal to stump grinding and emergency callouts. Despite strong service capability, their digital presence wasn’t generating the enquiries their business deserved.
Client:
Tree Cutting Sdn Bhd
Services:
Website Design
SEO (Basic)
The Challenge
The existing website was outdated, difficult to navigate, and invisible on search engines.
Services were poorly presented, navigation was cluttered, and there were no clear pathways guiding visitors toward making contact. With no SEO foundations in place, the site wasn’t ranking for any meaningful local search terms — leaving qualified prospects finding competitors instead.
Our Approach
We rebuilt the site around service clarity and local search visibility.
Dedicated service pages were created for each offering, with navigation restructured so visitors could find what they needed without friction. SEO foundations — keyword research, on-page optimisation, and metadata — were built in throughout, targeting local terms like “tree cutting services Malaysia” and “tree pruning Malaysia.” CTAs and lead capture forms were integrated across key pages to convert traffic into enquiries.
The Outcome
40% Increase in organic traffic in six months
Driven by targeted keyword optimisation and improved site structure.
First-page Malaysia rankings
for key local search terms including "tree cutting services Malaysia" and "tree pruning Malaysia."
20% reduction in bounce rates
Cleaner navigation and clearer service pages kept visitors engaged and moving toward contact.
The Outcome
First-page Google rankings
Achieved for competitive industry keywords, significantly boosting search visibility in the Singapore market.
40% increase in organic traffic
Within the first four months of launch, driven by improved site architecture, targeted keywords, and optimised content.
+25% increase in enquiries beyond Southeast Asia
Laminar began receiving inbound interest from international markets, with a significant portion of new contacts citing Google as how they found the business.
Gallery
Testimonial
“They crafted a beautifully designed website that not only looks fantastic but also functions smoothly, providing an excellent user experience. Their expertise and dedication truly made a difference.”
- Rizal Hakim
Owner, Tree Cutting Sdn Bhd
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